Trade card for Nathaniell Ponder, Bookseller
Anonymous, British, 18th century
This object is housed in an album of British trade cards from the collections of Bella C. Landauer, Ambrose Heal, and others. The term “trade card” is of nineteenth-century origin and refers to a card that advertises the services of an individual or business. Eighteenth-century trade cards were often printed on thin sheets of paper and referred to as “tradesmen’s cards,” “tradesmen’s bills,” or “shopkeeper’s bills.” During the Victorian era, trade cards were often reinforced on pasteboard and closely resemble business cards today.
Credit: Gift of Bella C. Landauer, 1926
18th century
Engraving
8.6 x 8.0cm
26.28.227
Image and text © Metropolitan Museum of Art, 2019
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The Metropolitan Museum of Art
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